The crew that live in the living quarters that Vestnes outfit has a multi-cultural background. Cruising periods to up to six months can build up home sickness, therefore we had to offer an experience of being home within different cultural patterns and rituals. Because what defines home is cultural and changing accordingly, we explored universal aspects, like a random softness, put in a system. Our design team explored, defined and refined a bespoke interior collection following an optimal ergonomy in compact spaces and crafted a material palette that followed harbour names, such as the perfect location any crew could relate to. The Willy collection is offering the interior collections following the Indian, Pacific and Atlantic Oceans including specific colours and materials following city inspirations like; Mumbai, Bergen, San Francisco, Jakarta.
The collections became part of a new sales strategy. Previously it could take Vestnes few months to sell a vessel interior, with back and forth adjustements. During the launching of Willy, several vessels interiors was sold within few hours, since critical issues was solved beforehand with bespoke, but systemised solutions within each collection. Creating a new value: each vessel can still have its own interior identity. Willy is a systemised and scalable production value chain that enable Vestnes to build interiors that ultimately give the crew a better life onboard.